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A Quick Marketing Observation

Last week we spent some time putting together the beginnings of an online ad campaign. It’s a work in progress, but we’re excited to see how it works for us. (Shout out if you have seen our ads!)

As part of our strategy in crafting our ads, we decided to do some research on what large internet companies like Verizon, Comcast and AT&T stress in their online ads and website pitches. The buzz words could be summed up in three categories:

The expected: phrases like “high speed,” “secure,” “24/7 support,” and “business-class.” Some even suggested “reliability,” but it came up much less often than we would have guessed.

The made-up words: “blazing-fast,” “ultra-dynamic,” “extreme, lighting fast,” and so on. It does sound pretty radical…

WHAT WASN’T THERE: “affordable,” “low-cost,” “cost-efficient,” “value.”